Mycelium

In 2024 MONC introduced mycelium packaging — harnessing the potential of agricultural waste and fungi, one of the world’s oldest recycling systems.  As Marketing Manager, I led the campaign from ideation to execution.  To engage and inform MONC’s audience, I took a two pronged approach, combining mission-driven educational content with tangible and experience led story-telling.  Campaign highlights included a living fungi window installation, a fungi cultivation workshop and exclusive inside the factory ‘How It’s Made’ content.