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Demo Lens Installation

Addressing waste in the eyewear industry

My Role:

Creative Direction

Design

Visual Merchandising

Videography

Although essential for maintaining spectacle shape and improving customer experience, temporary demonstration lenses contribute to a huge waste issue within the eyewear industry. Being made from varying plastics, and covered with anti-reflective coatings, recycling these lenses can be a complicated process that often involves shipping waste across the globe to specialist recycling facilities.

To spotlight this issue, I developed the concept for a window installation that not only helped transform some of MONC's waste but also started important conversations with our community. To bring the project to life, I enlisted the help of a York-based kinetic artist, The Illuminist.

This installation repurposed over 1,400 demo lenses.

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