Capsule 01

A contemporary take on classic silhouettes, CAPSULE 01 was a limited-edition collection for MONC. The concept for this campaign was prompted by a question - when does something become a classic? When it transcends trends, and outlives the era of its conception, its cultural significance contextualised and refined by all those who have embraced it, weaving a part of themselves into the fabric of the design? The denim jean, the crisp white shirt, the cat-eye frame, just to name a few. Their history defines them but reinterpretation is what keeps them alive.

The creative direction and styling for this campaign launch aimed to capture this notion with fresh, bright visuals, block colours, and timeless apparel.